Marketing on Instagram: 

Social media is one of the best communication channels for immediate, actionable branding. Instagram Marketing has won over brands to promote products and services more effectively, including through influencers and UGC. Social media is also an Employer Branding tool and an ally of HR. Potential, strengths and some limitations on the correspondence between content and form..

Instagram Marketing between ER, UGC and Influencer

The ER is the Engagement Rate, the main metric for evaluating the quality of an Instagram page: it is the proportion between the fanbase and the number of interactions with the published content. Therefore, as the number of followers increases, interactivity must necessarily also increase, otherwise a low engagement rate is likely to indicate that something is not working in terms of the editorial plan.
In addition to studying a good editorial calendar of native, seasonal content based on current trends, it is also a good idea to exploit the so-called UGC (User-generated content), the contents created by the users themselves: stories and posts in which users spontaneously mention the company, with an exponential power of visibility..

Obviously, the more influential and followed the user, the more effective this practice is: involving influencers in target with your consumers and inviting them to try your products, review them, share a discount code or an opinion, create a survey in stories or a live broadcast are all ways to make the most of Instagram..

Great care must be taken to manage one's Instagram page correctly and in total transparency: the social network, in fact, has for years now declared war on bots, that is, on those who use special automated software to follow and unfollow other profiles or create comments. automatic in quantity, obtaining new followers in a very dirty way. In fact, security has been enhanced in this sense, with account blocking: the algorithm detects the fact that a page is performing too many actions in too short a period of time and temporarily disables its functioning.

Visual Web Communication, from the conception and development of the website to the design of the logo of your Sports Center or Fitness Center, Gym, Swimming Pool, with the premise of creating a coherent, understandable and effective institutional image.

Instagram Marketing: contents and formats.

Instagram cancels the distance, bringing users close to the atmosphere and values ​​of each company, with direct and evocative communication: this is why a good content strategy is a must, as always in Social Media Marketing.

Static visuals, images, photos or info-graphics, must be well created and in mobile-first vertical format.

The video format is also widely used, but you need to pay attention to the duration of the video:

• the Stories are 15 seconds long, but we often think in blocks of 4 stories, uploading a 60 second video which the Social Network itself divides into 4 tranches;
• Videos in feed posts can last a maximum of 1 minute;
• Reels, a new format introduced less than a year ago as a response to TikTok, can last from 15 seconds up to 60 seconds, a recent innovation that has extended their duration;
• IG TV allows you to upload much more extensive content, up to 10 minutes for normal accounts and up to 1 hour for verified and highly followed accounts;
• Instagram Live, i.e. live broadcasts, can last a maximum of 1 hour.

For us everything starts from a project and everything is built to measure, because each customer has unique characteristics to enhance.

 

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